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BenefIT
A Business Minded Computer Magazine
Target Audience
Primary: The small and medium businesses of the Indian sub-continent (Rs 10 million to Rs 1000 million).
Secondary: Enterprise (Rs 1000 million plus), SOHO (below Rs 10 million)
The editorial positioning
•To enable the readers derive the maximum out of their existing IT set-up
•To present to the readers how their business needs can be fulfilled by the current set of IT solutions
•To prepare the decision makers for strategic benefits that future technology will provide
Questions That Decision Makers Ask…
And BenefIT Answer
•Why should I invest in IT?
•What all IT solutions are available for a set-up like mine?
•Is IT an investment or expenditure?
•Can IT boost our efficiency and productivity? If yes, in which areas?
•How can I optimally deploy IT without spending big bucks?
•How do I know which solutions are the best for our set-up?
•Are we making the best use of our IT set-up?
•How do I make my set-up as efficient as similar firms abroad using IT tools?
•How do I calculate my return-on-investments with respect to IT?
•My IT head keeps coming with many new ideas, but I am unable to
gauge their true impact. Can someone help me?
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Subscription Hotline +91-11-26810601/02/03
